Learning Notebook - David Rostcheck
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The world is slowly waking up to the potential of social graph analysis to transform a wide range of applications in the public, private, and research sectors. It's developing rapidly into one of the most promising new segments in the big data market, and it's the core application of various commercial and open source graph databases (often lumped under the "NoSQL" umbrella). In many industries, social graph analysis already powers antifraud, influence analysis, sentiment monitoring, market segmentation, engagement optimization, experience optimization, and other applications where complex behavioral patterns must be rapidly identified. For all its potential, social graph analysis is also a big data resource hog waiting to happen.
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